Hubspot challenges Wix and Weebly with CRM-focused website builder

The HubSpot customer relationship management (CRM) platform is looking to tackle popular website building offerings like Wix and Weebly with the launch of its CMS Hub Starter.

An addition to the company’s existing web CMS, Hub Starter is a tool for developers looking to help generate new business through an organization’s website.

HubSpot says that CMS Hub Starter can be used by marketers to build new websites as it includes security features like SSL, a web application firewall, and a worldwide hosted CDN included in the package.

CMS overload

Compared to other popular website builders, HubSpot’s Hub Starter CMS currently costs $ 25 per month and is also available as part of the Starter CRM Suite package. It is usually $ 50 per month, or $ 45 per month if prepaid.

Speaking at the launch, Angela DeFranco, VP of Product Management at HubSpot, said, “Over the past year we’ve seen how important it is for businesses to be able to create experiences. reliable and efficient digital technology.

“In addition to providing the tools our customers need to run their website, CMS Hub Starter is also built on our CRM platform to help businesses leverage their own data to create a better end-to-end customer experience. . “

The tool also offers website themes that users can change, which is a common practice among website builders offering similar services.

HubSpot said the rationale for launching CMS Hub Starter was to give businesses the option of both adopting a simple web page builder for content creation and having an old extensible enterprise CMS. .

“CMS Hub Starter will be a game-changer for companies looking to take their digital experiences to the next level,” said Kevin Barber, CEO and Founder of Lean Labs.

“Where a traditional CMS can add pain and complexity to a marketer’s day, CMS Hub Starter does the opposite by giving them the essential tools they need to build a great website and start growing. generate income, all at an affordable price for small teams. “

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