Gigabyte follows AMD protocol and raises prices for Radeon RX 6000 gaming graphics cards by up to 6%


Gigabyte and AMD have a very special New Year’s gift for gamers in the form of even higher prices for their Radeon RX 6000 Series graphics cards and the respective prices of gaming GPUs.

Gigabyte follows AMD protocol and raises prices for Radeon RX 6000 gaming graphics cards by up to 6%

It is reported by the Board Channels forums as discovered by Videocardz that AMD’s partner Gigabyte increased the prices of their Radeon RX 6000 graphics cards by up to 6% in December. It’s only been 3 days into the new month and distributors had already been warned in advance to readjust the prices of Gigabyte products. It could have been done to mark up the prices before the holiday season which begins shortly.

AMD Radeon RX 6500 XT will launch in January and RX 6400 in March of next year, will include an entry-level RDNA 2 ‘Navi 24’ GPU with 4GB of GDDR6 memory

When it comes to new pricing, almost the entire lineup except for the flagship Radeon RX 6900 XT graphics card has seen its prices rise. The RX 6900 XT was already hard to come by and the most expensive in the lineup, costing over US $ 2,000 at various outlets. All Radeon RX 6800 XT models will see a price increase of RMB 500 or around $ 70-80, Radeon RX 6800 models will see a price increase of RMB 300 or $ 47, Radeon RX 6700 XT & RX 6600 XT will see an increase price between 100-200 RMB or 15-30 USD while the entry-level Radeon RX 6600 will see its price increase by 200 Yuan or 30 USD. On average, that’s about a $ 40- $ 50 increase in overall prices for Gigabyte’s AMD Radeon RX 6000 lineup.

The following table, courtesy of Videocardz, shows how severe price inflation has become in the Chinese retail industry for Radeon RX 6000 series graphics cards:

Gigabyte Radeon RX 6000 December 1 price increase
Price increase Current JD.com price * New estimated price
Radeon RX 6900 XT no change 11000 RMB (1725 USD)
Radeon RX 6800 XT 500 RMB (78 USD) 8300 RMB (1302 USD) ~8800 RMB (1380 USD) / +6%
Radeon RX 6800 300 RMB (47 USD) 7400 RMB (1161 USD) ~7700 RMB (1208 USD) / +4%
Radeon RX 6700 XT 100-200 RMB (16-31 USD) 5800 RMB (907 USD) Up to 6000 RMB (941 USD) / +3%
Radeon RX 6600 XT 100-200 RMB (16-31 USD) 4300 RMB (674 USD) Up to 4500 RMB (706 USD) / +5%
Radeon RX 6600 200 RMB (31 USD) 3600 RMB (565 USD) ~3800 RMB (596 USD) / +6%

The main reason, as mentioned earlier, is TSMC’s foundry costs and the purchase price of the 7nm wafers. The source indicates that due to the increased costs of acquiring production and process nodes, TSMC has increased its prices for all partners, including AMD, including the entire AMD Ryzen line-up and AMD Radeon. currently relies on the 7nm process node.

It’s not just Gigabyte, but other AMD partners like ASUS, MSI, Sapphire, XFX, PowerColor, and more, are also expected to increase the price of their own Radeon RX 6000 graphics cards during this week. We know that the GPU market is not expected to return to normal again until 2023. By then, we could see even more price hikes and shortages as shown here. In an interview at Credit Suisse’s 25th Tech Conference, AMD CEO Lisa Su gave a hilarious but interesting answer to a question regarding the availability and pricing of consoles equipped with the all-new RDNA 2 GPUs.

Jean Pitzer

A year ago, virtually, I was complaining that I couldn’t find an Xbox or PlayStation. We are a year later, I still can not find them. I am quite inexpensive. I don’t want to pay 2x or 3x the retail price.

Lisa Su

You can find them, you’re not just willing to pay for them.

via Seeking Alpha

All reports are now pointing to normalization in 2023, so don’t expect miracles before that. New GPUs are slated to launch in the coming months, so expect them to be similarly priced, if not much higher. So this New Year, expect to pay a lot more for a brand new gaming graphics card than what you paid for last year.