To compile our list of the best website builders, Forbes Advisor gathered thousands of data points on the best website builders – and their various plans – and categorized the data into five main categories and 43 sub-categories.
We have paid particular attention to the pricing of the different packages; factors such as storage, bandwidth, tools, models, and mobile responsiveness; Customer service; and user reviews. We’ve also included an expert rating to account for qualitative things like popularity and features or policies that stand out.
What is a mobile-friendly site?
A mobile-friendly site is one that automatically adjusts images, text, and design elements to display quickly and appropriately for a mobile phone. According to statistics from Google Analytics, more than 60% of traffic is mobile in the United States, so it is important that your site is mobile-friendly.
What is AMP?
To ensure that your blog loads quickly on mobile devices, it should be optimized for AMP. AMP stands for Accelerated Mobile Pages. It’s an effort by Google (and many other collaborators) to speed up mobile traffic to improve the user experience. If your website builder offers an AMP feature, use it! This will likely help you rank higher in search engines, but more importantly, it will improve the experience of your site visitors on your site.
What is Dropshipping?
Dropshipping is a popular e-commerce activity that doesn’t require you to buy and store inventory. You essentially “buy” the products you want to sell and put them in your online store. When someone buys from you, they pay the retail price you set, you pay the wholesale price, and then the order is sent to the dropshipper, who fulfills the order. It’s an affordable and easy way to start an e-commerce business.
Website Builder vs Web Designer: What’s the Difference?
Website builders are software platforms that give you the tools you need to design and deploy websites with the configurations you want. These can be used by users of all skill levels, as long as they have a vision of what they want their site to look like. However, there are also many professional web designers who are trained professionals who can do this work through coding or by using a website builder themselves.
A designer may have a better eye for what looks good on screen than those who don’t work in a creative field. If you feel at a loss as to how you should shape your site, you might want to consider paying a designer.
Website Builder vs CMS: What’s the Difference?
A website builder is usually an all-in-one solution that includes web hosting, a domain name, and a site editor, but not always. A CMS is a content management system, and it’s used to help you manage blog posts, images, videos, and other content that you post to a website. Site builders usually include a CMS, and a CMS can include a site editor, like WordPress.
Why do website builders have app marketplaces?
The best website builders include app marketplaces to let you extend the functionality of your website. For example, you might want to add email marketing and pop-ups to your website, but if this functionality isn’t built into your website builder, you should be able to add an app or plugin. in being able to add these features. Some apps and plugins are free, while others may incur monthly or annual fees.
What is a theme or template?
The terms theme and template are generally interchangeable. These are pre-made designs that usually include menu navigation with the most common pages (home, about, contact, blog), header and footer. WordPress calls its themes pre-made designs, while Wix calls them templates. Really, there’s no difference
Why do website builders include SSL certificates?
A Secure Sockets Layer (SSL) certificate is a file that encrypts data transfers to and from a website. So when someone visits your secure website or enters information into any field on your site (forms, username, password, credit card details), the SSL certificate keeps that data private . Having this security on your site is important for the end user, but it also helps your search engine rankings.